L’Oréal has entered a new multi-year research and tech partnership with BreezoMeter, a climate tech company. Based in Israel, BreezoMeter’s main goal is to improve the health and safety of billions of people worldwide by providing accurate and actionable environmental data and insights.
 
Through this multi-year partnership, L’Oréal and BreezoMeter will combine their expertise both in the science of aging and the environment with the aim of developing an exclusive beauty-driven exposome platform. The partnership will uncover new insights around how the environment affects skin aging, and ultimately provide new services to consumers that can accompany their skin needs all over the world with personalized routines and lifestyle advice.
 
“We believe that with our expertise in the science and tech behind skin aging and augmented beauty, combined with BreezoMeter’s innovative technology platform, that we can provide new personalized services and actionable advice to help combat the effects of the environment on skin,” says Barbara Lavernos, L’Oréal deputy chief executive officer, in charge of Research, Innovation and Technology.
 
“Strengthening our collaboration with a world air quality leader BreezoMeter is crucial to unlock the links between skin aging and environmental exposures, such as allergens, UV, and pollution. This will allow us to provide new services that can bring the most precise and personalized skin routines, lifestyle advice, and ultimately help people live healthier lives in every external environment they live,” adds Guive Balooch, global head of Research and Innovation’s Tech Incubator.
 
“At BreezoMeter we are thrilled to continue and grow our partnership with the world’s top beauty company, L’Oréal. Their deep values around science, tech, and innovation are very in line with ours around air quality and environmental sciences. We are very excited to see the two come together and bring new insight and products around the impact of the environment on skin aging,” comments Ran Korber, CEO of BreezoMeter.